Milk has always been a part of everyday life. But when you take a step back, some of it doesn’t quite add up. So we asked: What if we made that weirdness impossible to ignore?
We created a series of short, absurd spec ads for Oatly that flip the script—where humans awkwardly suck on cows or get bullied in the schoolyard by them. The message is simple: Maybe it’s time for milk but made for humans.
Using VR-sculpted, blobby, goofy characters, we leaned into a style that’s playful, weird, and unmistakably Oatly. With snappy pacing and tight comedic timing, the animations don’t just entertain—they spark a moment of realization.
→ In this project I worked on:
• Focused on storytelling, pacing, and concept development
• Ensured each piece landed with humor, impact, and clarity
David Dannwolf
